SPECIALTY & DIRECT TRADE
At Usawa, specialty coffee is not just about taste, it’s also about honesty, sustainability and inclusivity. Our process, from farm to cup, is designed to not only deliver an exceptional product, but also to make a positive impact on people and the planet
1. DIRECT TRADE: A STEP TOWARDS FAIR TRADE
Our coffee is purchased directly from farmers in countries such as Tanzania, Colombia, Indonesia, Rwanda, Peru and Brazil via the 'direct trade' model. This means that we work together without the intervention of traders who determine prices and increase margins. The result? A fair price for the farmers and their families. Direct trade guarantees that the proceeds go to the right place, allowing the farmers to strengthen their communities. This direct collaboration is one of the conditions for being allowed to bear the title 'specialty coffee'.
2. SPECIALTY COFFEE: THE HIGHEST STANDARD
To be called specialty coffee, the coffee must meet strict requirements. The Specialty Coffee Association (SCA), a global non-profit organization, has developed a points system that requires a score of at least 80 points. Only coffee beans that have been hand-picked and carefully processed can achieve this standard. This not only guarantees unparalleled quality, but also that the coffee bean has been treated with care and attention. It is this dedication to quality that makes Usawa coffee unique.
COME AND TASTE
In the heart of Veghel you will find USAWA, a unique place where the art of specialty coffee meets a passion for honesty and quality. Located at Verlengde Noordkade 14 , surrounded by a characteristic and inspiring environment, our location is not just a shop or roastery—it is a meeting place for coffee lovers, sustainability pioneers and the curious.
3. FRESHNESS AS THE MOST IMPORTANT INGREDIENT
At Usawa, freshness is essential. Our coffee beans are usually roasted in the week of shipment, so you always enjoy the most pronounced flavors and aromas. We have a strict freshness limit of the week in which you order, so you can be sure that your specialty coffee always tastes optimal.
4. VISIT THE DRINKERY
Our specialty coffee is available for sale via our webshop and in our own roastery shop in a characteristic monumental building in Veghel. In the shop you can experience the craft of coffee roasting and get acquainted with our assortment. Each type of specialty coffee in our webshop contains information about the origin of the beans, so you know exactly where your cup of coffee comes from. In addition, we offer cups, cans and other coffee gifts—perfect for sharing with others.