Our mission
EQUALITY IS LACKING THROUGHOUT THE ENTIRE COFFEE INDUSTRY. HONESTY TO THE CORE.

WHAT MAKES COFFEE REALLY GOOD?
Specialty coffee isn't just coffee – it's coffee at its very best! Independent Q-graders, the official coffee masters of the SCA (Specialty Coffee Association), rate each bean on a scale of 1 to 100. They check everything from color and aroma to consistency and that delicious aftertaste. Does a coffee score 80 or higher? Then it can proudly call itself a 'specialty'.
What does that mean for you? With Usawa, you not only get top quality coffee, but also a taste experience that makes you happy every time. Sip, smile, repeat
⮕ Shop specialty coffee
USAWA COFFEE IS SPECIALTY COFFEE
Our specialty coffee comes directly from coffee farmers via direct trade. We roast the beans ourselves for unparalleled taste and use our expertise to deliver sustainable coffee full of character. Packed by a dedicated team with a physical disability, we offer not only fair but also inclusive coffee.
⮕ Tell me more
FRESHLY ROASTED AND SHIPPED
Usawa's specialty coffee is freshly roasted in the week of shipment in our roastery at Noordkade in Veghel.
Thanks to our light roasting you can taste the purity of the beans and discover subtle flavours such as vanilla and a creamy aftertaste. Perfect for those who really want to enjoy coffee at its best!
⮕ Shop NowHONESTY TO THE CORE
USAWA stands for 'equality'. There are three ways we live this value and try to contribute to a more just world.

1. DIRECT TRADE COFFEE
Our specialty coffee is purchased directly from coffee farmers in Tanzania, Colombia, Indonesia, Rwanda, Peru and Brazil through the 'direct trade' model.

2. JOSEPHAT TORNER FOUNDATION
Together with Josephat we have set up activities to improve the situation of people with albinism in East Africa.

3. WINNER SUSTAINABLE COFFEE
In 2022, USAWA won the Sustainable Coffee Taste Test. The exceptional taste of our coffee is our top priority.

OUR IMPACT
300
FARMERS WHO HAVE BETTER INCOME THROUGH USAWA
THOUSAND
Thousands of euros donated already, thanks to your generous contributions. Thank you!
10%
GOES TO THE JOSEPHAT FOUNDATION

VISIT OUR ROASTERY
At our Roastery on the Noordkade in Veghel we roast the most delicious coffee with love. Feel free to stop by for advice on which coffee suits you best, or just to enjoy a really good cup for a moment!
⮕ View our locations